Korea-based firm uses Thinfilm’s NFC solution to engage directly with consumers via smartphones, elevate brand, and drive customer loyalty
OSLO, Norway, December 18, 2017 – Thin Film Electronics ASA (“Thinfilm”) (OSE: THIN; OTCQX: TFECY), a global leader in NFC (near field communication) mobile marketing and smart packaging solutions, today announced South Korea-based Unseong Industries as a new customer. Unseong will integrate Thinfilm’s NFC SpeedTap™ tags in its award-winning ‘King’s Shoes’ shoe-care kit to facilitate direct brand-to-consumer interactions with its customers via a smartphone. In addition to enhanced consumer engagement, Unseong will also use Thinfilm’s solution to confirm product authentication, provide how-to instructions, solicit feedback, promote its rewards program, and generally elevate its brand.
The King’s Shoes kit features an electric polishing device, a collection of polishes and cleaners, and several multi-purpose brush heads for footwear and other leather goods. The on-kit SpeedTap tags fully integrate with Thinfilm’s CNECT™ cloud-based software platform, enabling Unseong to deliver customized digital content that caters to its tech-savvy Millennial and Gen Z target audiences.
Unseong is planning a nationwide launch of the ‘smart’ kit in January through several retail and web-based outlets, including Funpick and Funshop.
About Thin Film Electronics ASA
Thinfilm is a global leader in NFC mobile marketing and smart-packaging solutions using printed electronics technology. The Company creates printed tags, labels, and systems that include memory, sensors, displays, and wireless communication — all at a cost-per-function unmatched by conventional electronic technologies.
Thinfilm offers end-to-end mobile marketing solutions that feature hardware, label/packaging integration services, and comprehensive cloud-based management, reporting and analytics. Collectively, these components deliver a powerful 1-to-1 digital marketing platform through which brands of all sizes can connect directly with consumers, all with the simple tap of a smartphone. The resulting disintermediation of search engines, online marketplaces, and social platforms empowers brands to control messaging, enhance consumer dialogue, build loyalty, increase engagement, and drive sales.
Thinfilm’s roadmap integrates technology from a strong and growing ecosystem of partners to bring intelligence to everyday, disposable items. Its mission is to effectively extend the traditional boundaries of the Internet of Things to fuel the Internet of Everything.
Thin Film Electronics ASA is a publicly listed company in Norway with global headquarters in Oslo, Norway; US headquarters in San Jose, California; and offices in Linköping, Sweden; San Francisco; London; and Shanghai. For more information, visit www.thinfilm.no.
Unseong Industries was established in 2015 with the idea that “small ideas change the world”. Since then, it has developed three generations of shoe-care kits (kv1, kv2, kv3), using advanced product development, planning, and patent technology.
Unseong’s “King’s Shoes,” which are pioneers in the new market of shoe care, has received much attention in international expositions in the United States, China and Japan. In recognition of its convenience and creativity, it received gold medals in the two categories of ‘home’ and ‘sports’ at the International Invention Trade Show ‘INPEX 2017’ held in Pittsburg, PA, USA.
In addition, it was added to the distribution network of a large multi-brand retailer that is highly popular among younger generations in South Korea. It is expanding its customer base through diverse and innovative marketing as well as various online and offline distribution networks. For more information, visit www.kings-shoes.co.kr.
This information is subject of the disclosure requirements acc. to §5-12 vphl (Norwegian Securities Trading Act).
For more information on Thinfilm please contact:
SVP Corporate Communications
Thin Film Electronics ASA
For more information on Unseong Industries please contact:
Poong, Gi Yoon